Sub ABCmultiply()
Dim i As Long
Dim rng As Range
Set rng = Range(Cells(1, 1), Cells(Cells.Find("*", SearchOrder:=xlByRows, SearchDirection:=xlPrevious).Row, 13))
For i = 1 To rng.Rows.Count
If rng.Cells(i, 1).Value = "ABC" Then Range(Cells(i, 2), Cells(i, 13)).Value = Evaluate(Range(Cells(i, 2), Cells(i, 13)).Address & "*-1")
Next i
End Sub