What's more efficient about COUNTIFS ?
It is simply a more efficient (faster) algorithm developed by Microsoft for the newer function.
If you want to test the speed of the functions themselves, remove any conditional formatting and just copy the 17 rows of sample data and paste to, say, 17,000 rows in columns A:B
In C1: =SUMPRODUCT(--($A$1:$A1=$A1),--($B$1:$B1=$B1))>3
In D1: =COUNTIFS($A$1:$A1,$A1,$B$1:$B1,$B1)>3
Copy C1:D1 down the 17,000 rows.
Use a range timer to measure calculation times (eg timer code provided by Microsoft
here, about half way down the linked page)
The actual time will depend on the user's system resources but for relative time differences for me
- the time to calculate C1:C17000 was 14.7 seconds
- the time to calculate D1:D17000 was 9.2 seconds
That is, a 37+% increase in efficiency using COUNTIFS as compared to SUMPRODUCT.