Hi Karen, welcome to the board.
If the values you've shown in your example are all in one column then the autofilter won't do you much good. (Will be great if they're not in one column...) but if they are, then maybe something along these lines is in order. (Assumes they are in column A...)
<font face=Courier New><SPAN style="color:#00007F">Sub</SPAN> DeleteCokeColaRows()
<SPAN style="color:#00007F">Dim</SPAN> i <SPAN style="color:#00007F">As</SPAN> <SPAN style="color:#00007F">Long</SPAN>, x <SPAN style="color:#00007F">As</SPAN> <SPAN style="color:#00007F">Long</SPAN>
x = Cells(65536, 1).End(xlUp).Row
<SPAN style="color:#00007F">For</SPAN> i = x <SPAN style="color:#00007F">To</SPAN> 1 <SPAN style="color:#00007F">Step</SPAN> -1
<SPAN style="color:#00007F">If</SPAN> InStr(Cells(i, 1), "Coke Cola") <SPAN style="color:#00007F">Then</SPAN> Cells(i, 1).Rows.EntireRow.Delete
<SPAN style="color:#00007F">Next</SPAN> i
<SPAN style="color:#00007F">End</SPAN> <SPAN style="color:#00007F">Sub</SPAN></FONT>
Hope it helps,
Dan