Find customers who switched from A to B

BloodyBill

New Member
Joined
Oct 5, 2020
Messages
33
Office Version
  1. 365
Platform
  1. Windows
I want to find & count people who switched from apples to oranges. ??
I don't care about peaches, pears or bananas. (I don't care about Customer B who switched from Oranges to Peaches.)
I only want to find (out of tens of thousands of jumbled up transactions involving hundreds of customers buying from a selection of 10 fruits) any and all customers like A and E who were at least one-time (or maybe loyal) apple buyers, but decided to switch to oranges.
What we're looking for is the answer to this question: "We're discontinuing oranges. What current orange buyers can we convince to go back to their old habit of buying apples?"

Thanks for any help! (I can't seem to find the answer anywhere.)

1615484379908.png
 
Thanks to you all. Irobbo314 solved it with the SUMPRODUCT solution. I wouldn't have come up with it. Glad there are people out there who will help a guy!!
 
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Excel Facts

What does custom number format of ;;; mean?
Three semi-colons will hide the value in the cell. Although most people use white font instead.
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