# how can I count number of hits in a cell from a keyword list ?

#### Raymond1

##### New Member
I was able to obtain TRUE or FALSE from multiple keywords using:
=OR(ISNUMBER(SEARCH(H\$5:H\$12,D5)))

but how can I return the # of hits?

#### Ron Coderre

##### MrExcel MVP
With these text values in A3:A6
Code:
``````My Alpha Romeo
Does charlie own an alpha romeo?
Can you foxtrot in an alpha romeao while playing golf?
No matches here``````
And this list of text to match in H5:H12 (Notice they're all UPPER CASE)
Code:
``````ALPHA
BRAVO
CHARLIE
DELTA
ECHO
FOXTROT
GOLF
HOTEL``````
This regular formula, copied down, returns the number of list items contained in each of the text values:
Code:
``B3: =SUMPRODUCT((LEN(A3)-LEN(SUBSTITUTE(UPPER(A3),\$H\$5:\$H\$12,"")))/LEN(\$H\$5:\$H\$12))``
In the above example, these are the results:
Code:
``````My Alpha Romeo                                                1
Does charlie own an alpha romeo?                              2
Can you foxtrot in an alpha romeao while playing golf?        3
No matches here                                               0``````
Note: If you don't care if the same list word appears in your text more than once,
you might be able to use this much simpler formula:
Code:
``A3: =SUMPRODUCT(COUNTIF(A3,"*"&\$H\$5:\$H\$12&"*"))``
Is that something you can work with?

Last edited:

#### Raymond1

##### New Member
Hi,

The formula generally works with 2 exceptions:

1 - if I use the word "IMPACT*D" it would not pick up the work 'IMPACT'
2 - the bit about the UPPER is curious...is there a way to avoid the uppercase in the formula?

Thanks again!

Ray

#### Ron Coderre

##### MrExcel MVP
1) The SUBSTITUTE function is case-sensitive. The typical approach to accommodating that is to UPPERCASE or LOWERCASE everything.
2) From a matching perspective, "IMPACT*" would match text beginning with IMPACT. Using "IMPACT*D" would match text beginning with "IMPACT" and ending with "D"...including "IMPACT WAS PROFOUND". You might find it easier to list each item.

Do you need to know the count of occurrences of search terms found in text sample? Or do you only need to count each search term once even if it occurs multiple times in the text?

Also....this is from my formula stash (it might be helpful)
This formula returs TRUE if cell A1 equals any list items
B1: =OR(A1={"apple","banana","cherry"})

This formula returns the count of list items that are contained in A1
B1: =SUMPRODUCT(COUNTIF(A1,"*"&{"apple","banana","cherry"}&"*"))
B1: =SUMPRODUCT(COUNTIF(A1,"*"&rngList&"*"))

This function checks if A1 begins with, or ends with, a list item
B1: =SUMPRODUCT(COUNTIF(A1,{"*",""}&{"apple","banana","cherry"}&{"","*"}))
B1: =SUMPRODUCT(COUNTIF(A1,{"*",""}&rngList&{"","*"}))

Other alternatives:
This case-insensitive formula checks if the text contains BOTH "quick" and "fox"
B1: =SUMPRODUCT(COUNTIF(A1,"*"&{"quick","fox"}&"*"))=2

#### Raymond1

##### New Member
Excellent advice & explanation for " * "

appreciate it !!!

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