Hi joebars,
Here is a macro that will convert all text strings on the active worksheet that start with "=" to formulas:
Sub TextToFormulas()
'changes any cells on the active worksheet that contain text
'that starts with "=" to a formula. This enables formulas to
'be imported from a file as text.
Dim Cell As Range
For Each Cell In ActiveSheet.UsedRange
If Not Cell.HasFormula And Left(Cell.Value, 1) = "=" Then
Cell.Formula = Cell.Value
End If
Next Cell
End Sub
This macro should be placed in a standard macro module (Alt-TMV, Alt-IM, paste code into VBE code pane).