How to Enter a Line Break Character in the Formula Bar

Good Evening --

In one of my Spreadsheets, I have a column of text cells that contain product Descriptions.
Most of those Cells are filled by copying from a web page and and pasting the title info shown on the webpage into the formula bar. I paste it into the formula bar to avoid the HTML Color and size formatting and to avoid paste Special ( a hassle in Excel 2002 )

Often the Text that shows in the Formula bar will appear like this

Sony P6-MP30 Video 8 Standard Grade Metal Particle Video Cassette
by Sony


or sometimes


Ewoks - The Battle for Endor (1985)

Starring: Wilford Brimley, Warwick Davis VHS


BUT Sometimes I need to key in text descriptions manually. When I do they all appear in the formula bar as --

Sony P6-MP30 Video 8 Standard Grade Metal Particle Video Cassette by Sony

or


Ewoks - The Battle for Endor (1985) Starring: Wilford Brimley, Warwick Davis VHS

My text is all in one long line.

When I tab or Enter in the spot I would like to move to a new line, it just moves to the next cell --
There must be a character that does not show up that puts in a line break -
What is it and Can I enter it manually ?

Any Help Appreciated.