Convert Raw Data into Tabular

Excel Facts

Waterfall charts in Excel?
Office 365 customers have access to Waterfall charts since late 2016. They were added to Excel 2019.
The sample provided does not provide enough info to completely finish a converter, and in any case it may not even work properly even with more info. Your data looks like it was in JSON format. I suggest you use the code from: VBA-tools/VBA-JSON against your original data set to see if that will do what you want.

Here is some code, but it does not handle the Interests/Additional interests as well as it should:

Code:
Option Explicit

Sub CreateTabularData()

    'Errors may occur if any inputs contain a comma

    Dim lLastRow As Long
    Dim oIDFound As Object
    Dim lOutputStartRow As Long
    Dim lWriteRow As Long
    Dim lRowIndex As Long
    Dim sText As String

    lOutputStartRow = 3
    With ActiveSheet
        .Cells(lOutputStartRow, 3).Resize(1, 8).Value = _
            Array("ID", "Name", "Audience Size", "Interests", _
            "Additional Interest", "Type", "Description", "Topic")
        lWriteRow = lOutputStartRow
        lLastRow = .Cells(.Rows.Count, 1).End(xlUp).Row
        .Range("C:J").NumberFormat = "@"
        For lRowIndex = 2 To lLastRow
            sText = .Cells(lRowIndex, 1).Text
            If InStr(sText, "id:") > 0 Then
                lWriteRow = lWriteRow + 1
                .Cells(lWriteRow, 3).Value = Replace(Replace(Mid(sText, 6), Chr(34), ""), ",", "")
            ElseIf InStr(sText, "name:") > 0 Then
                .Cells(lWriteRow, 4).Value = Replace(Replace(Mid(sText, 8), Chr(34), ""), ",", "")
            ElseIf InStr(sText, "audience_size: ") > 0 Then
                .Cells(lWriteRow, 5).Value = Replace(Mid(sText, 16), ",", "")
            ElseIf InStr(sText, "Interests,") > 0 And Len(sText) = 10 Then
                If InStr(.Cells(lRowIndex + 1, 1).Text, "Additional interests,") = 0 Then
                    .Cells(lWriteRow, 6).Value = Replace(.Cells(lRowIndex + 1, 1).Text, ",", "")
                End If
            ElseIf InStr(sText, "description: ") > 0 Then
                .Cells(lWriteRow, 9).Value = Replace(Replace(Mid(sText, 14), Chr(34), ""), ",", "")
            ElseIf InStr(sText, "topic: ") > 0 Then
                .Cells(lWriteRow, 10).Value = Replace(Mid(sText, 9), Chr(34), "")
            End If
        Next
    End With
End Sub
 
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