(No of Sales) | (Sum total of Sales Val) | (Avg Cust Age) | (Combined household income) | |
Region | Sales_Vol | Sales_Val | Av_CustAge | Household_ Inc |
North | 562 | £29,200.89 | 42 | 19-26k |
South | 259 | £10,561.52 | 26 | 18-22k |
East | 678 | £18,549.88 | 22 | 11-15k |
West | 189 | £13,609.01 | 47 | 39-55k |
Key Factors: | ||||
Company is based in North-East of the country | ||||
base level pdts: £30-£40, mid level pdt £35-£45, and leading pdts >£45 | ||||
The new product is aimed to technology-savy customers that are more likely to spend their money. | ||||
The main goal of the new pdt is sell as many units as possible & retail at £48.99 |