Price elasticity calculation, with no known curve

Avit

Board Regular
Joined
Jan 9, 2013
Messages
80
Platform
  1. MacOS
Hi,
Assume, I have a product priced at $50 which sells a quantity of 1,000
I am given that the price elasticity of demand is (-0.5), however - I don't have more data (no curve or other data points)
I am trying to figure out the formula that would tell me how much is my quantity for a new price point (e.g. $30 or $80) - and would it work also for a positive elasticity number (e.g. 1.2)
Thanks

For reference the elasticity formula is : where Q1 and P1 are the new quantity and price, and Q0, P0 are the old quantity and price.

Thanks!!
1697843227266.png
 

Excel Facts

Waterfall charts in Excel?
Office 365 customers have access to Waterfall charts since late 2016. They were added to Excel 2019.
Simple Goal seek using the formula and information you shared - Check Cell B5

Screenshot 2023-10-21 at 07.32.26.png


Book1
AB
1P050
2Q01,000
3P130
4Q11,025
5e(0.05)
Sheet1
Cell Formulas
RangeFormula
B5B5=((B4-B2)/(B4+B2))/((B3-B1)/(B3+B1))
 
Upvote 0
Hi Thanks, and yes, I know I can do it with goalseek. That's the first thing I did.
The problem is I need it on a column (multiple calculations) and I need it to be changed automatically (because I am applying this to multiple calculations with different elasticity curves).
think of it as 20 pricing tiers, and for each one, I decided there's a different elasticity (e.g., for rich people , for poor people , for people in new york, for people in brussles, etc.)
Any other idea?
Thanks of course
 
Upvote 0
Can't help with that. Hope someone better would be able to help you.
 
Upvote 0
)]vide the Excel formula because that'e easy when you know the math, but
Q1 = [-Q0*((P1+P0)+ELASTICITY*(P1-P0)] / [ELASTICITY*(P1-P0) - (P1+P0)]
 
Upvote 0

Forum statistics

Threads
1,215,097
Messages
6,123,079
Members
449,094
Latest member
mystic19

We've detected that you are using an adblocker.

We have a great community of people providing Excel help here, but the hosting costs are enormous. You can help keep this site running by allowing ads on MrExcel.com.
Allow Ads at MrExcel

Which adblocker are you using?

Disable AdBlock

Follow these easy steps to disable AdBlock

1)Click on the icon in the browser’s toolbar.
2)Click on the icon in the browser’s toolbar.
2)Click on the "Pause on this site" option.
Go back

Disable AdBlock Plus

Follow these easy steps to disable AdBlock Plus

1)Click on the icon in the browser’s toolbar.
2)Click on the toggle to disable it for "mrexcel.com".
Go back

Disable uBlock Origin

Follow these easy steps to disable uBlock Origin

1)Click on the icon in the browser’s toolbar.
2)Click on the "Power" button.
3)Click on the "Refresh" button.
Go back

Disable uBlock

Follow these easy steps to disable uBlock

1)Click on the icon in the browser’s toolbar.
2)Click on the "Power" button.
3)Click on the "Refresh" button.
Go back
Back
Top