Call a sub or function using a cell value

[Lambo]

Desperate now.
This is a theoretical example which I can adapt to solve problem

In Sheets("Matrix").Cells(13,1) I have a text value of "OrdinaryLoan"

In VBA I wish to use this value to Call a subroutine or function called "OrdinaryLoan", do not mind which. If I knew how to do this I could then loop through multiple Sub Routines by using Sheets("Matrix").Cells(x,1).

Ruiing out of ideas or ways of phrasing the question.

 

[VoG]

Try like this

Application.Run Sheets("Matrix").Cells(13, 1).Value