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| A |
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1 | (OP19) CALL TO ACTION |
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2 | (OP19) CALL TO ACTION - Speak To Friends And Family About What Was Advertised |
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3 | (OP19) CALL TO ACTION - Visit The Website/Call The Phone Number |
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4 | (OP19) CALL TO ACTION - Find Out More About What Was Advertised |
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5 | (OP19) CALL TO ACTION - Upgrade My Internet Speed With Cox |
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6 | (OP19) CALL TO ACTION - Add A New Product Or Service With Cox |
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7 | (OP19) CALL TO ACTION - Switch From My Current Provider |
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8 | (OP19) CALL TO ACTION - Make A Connection With A Friend, Family Member Or Maybe Someone New |
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9 | (OP19) CALL TO ACTION - Talk To A Friend Or Family Member |
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10 | (OP19) CALL TO ACTION - Reach Out To Someone I Haven’t Talked To In A While |
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11 | (OP19) CALL TO ACTION - Do Something Good In My Community For Someone Else |
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12 | (OP19) CALL TO ACTION - TOP BOX |
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13 | (OP19) CALL TO ACTION - TOP 2 BOX |
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14 | (OP29) UNIQUENESS OF IMPRESSIONS |
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15 | (OP22) BRAND FOCUS (INVOLVED SCALE) |
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16 | (OP36) MESSAGE CHECK |
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17 | (OP36) MESSAGE CHECK - Cox Helps Connect Patients With Family Members They Are Unable To Be With In Person. |
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18 | (OP36) MESSAGE CHECK - Cox Brings People Together With Technology |
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19 | (OP36) MESSAGE CHECK - Cox Understands What Is Important To Me And My Family |
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20 | (OP36) MESSAGE CHECK - I Feel Inspired To Connect With My Loved Ones At This Time |
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21 | (OP36) MESSAGE CHECK - Cox Enables Me To Keep Connected With My Family And Friends |
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22 | (OP36) MESSAGE CHECK - TOP BOX |
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23 | (OP36) MESSAGE CHECK - TOP 2 BOX |
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24 | (OP40) PROMPTED ATTITUDES |
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25 | (OP40) PROMPTED ATTITUDES - I Could Really Relate To The Characters In The Ad |
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26 | (OP40) PROMPTED ATTITUDES - Cox Has High-quality Products And Services |
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27 | (OP40) PROMPTED ATTITUDES - Cox Is A Smart Choice For The Products And Services I Need |
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28 | (OP40) PROMPTED ATTITUDES - Cox Is For People Like Me |
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29 | (OP40) PROMPTED ATTITUDES - Cox Offers Innovative Products And Services |
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30 | (OP40) PROMPTED ATTITUDES - Cox Understands What I Enjoy And Care About |
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31 | (OP40) PROMPTED ATTITUDES - Cox Is A Company I Can Trust |
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32 | (OP40) PROMPTED ATTITUDES - Cox Is A Good Value For The Money |
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33 | (OP40) PROMPTED ATTITUDES - Cox Is Better Than Other Companies |
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34 | (OP40) PROMPTED ATTITUDES - It Reminds Me Of The Good Things About Cox |
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35 | (OP40) PROMPTED ATTITUDES - It's My Kind Of Ad |
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36 | (OP40) PROMPTED ATTITUDES - Cox Is An Expert In Home Communication And Entertainment Service |
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37 | (OP40) PROMPTED ATTITUDES - The Ad Reminds Me Of The Importance Of Real Human Connections |
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38 | (OP40) PROMPTED ATTITUDES - TOP BOX |
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39 | (OP40) PROMPTED ATTITUDES - TOP 2 BOX |
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40 | (OP44) BRAND FIT |
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41 | (OPTINA) AGREE TO BE RECORDED |
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42 | (OPTINB) AGREE TO BE RECORDED |
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