Hi dgavin,
Adding to what jonmo1 mentioned is good to point that reverse percentage is not as straight as you mentioned.
* 30% of 11.7 is 3.51 so you wouldn't have 9 but 8.19.
Saying you have the 11.7 and know the final result is 9, to calculate the percentage of the difference would be something like:
=(9*100)/11.7)
this way you find out the percentage 9 is out of 11.7, which has a result of 76.92308% which then you take from 100% to find the percentage of the difference: 23.07692%
Cheers
mane_uk