Selection.FormatConditions.Add Type:=xlCellValue, Operator:=xlEqual, _
Formula1:="=""Bob"""
Selection.FormatConditions(Selection.FormatConditions.Count).SetFirstPriority
With Selection.FormatConditions(1).Interior
.PatternColorIndex = xlAutomatic
.Color = 255
.TintAndShade = 0
End With
Selection.FormatConditions(1).StopIfTrue = False