Hi
Same as Peter's, just adapted to account for a case like the second example:
=MID(A1,FIND("""",A1)+1,FIND("|",SUBSTITUTE(A1,"""","|",LEN(A1)-LEN(SUBSTITUTE(A1,"""",""))))-FIND("""",A1)-1)
<table border="1" cellpadding="1" style="background:#FFF; border-collapse:collapse;border-width:2px;border-color:#CCCCCC;font-family:Arial,Arial; font-size:10pt" ><tr><th style="border-width:1px;border-color:#888888;background:#9CF " > </th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" >A</th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" >B</th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" width=30 >C</th></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>1</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">john said, "I AM IN LOVE" in his latest <br>tale of fantasy</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">I AM IN LOVE</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>2</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">The tall guy, said, "THE NAME OF THE PLA<br>Y IS "BEAUTIFUL", BUT "CONFUSING"", afte<br>r the play.</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">THE NAME OF THE PLAY IS "BEAUTIFUL", BUT<br> "CONFUSING"</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>3</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td colspan=4 style="background:#9CF; padding-left:1em" > [Book1]Sheet3</td></tr></table>