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Does anyone else find it slightly ironic that Birmingham City Council would, in celebration of their recycling efforts, print nearly three-quarters-of-a-million glossy leaflets??!!<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:eek:ffice:eek:ffice" /><o:p></o:p>

It's certainly right up there with the town council that put up braille versions of some public notices, but put them behind glass in a cabinet...
 
I agree that it's amusing, but I don't think it's actually stupid. It's probably a fairly cost and resource efficient way of encouraging people to recycle more, which I assume is the actual point of the communication.

(I'm on holiday next week. I'll have a hunt for my sense of humour while I'm gone ;) )
 
It's certainly right up there with the town council that put up braille versions of some public notices, but put them behind glass in a cabinet...

That's good. Almost as bad as having Braille on a Drive Up ATM...
 
I agree that it's amusing, but I don't think it's actually stupid. It's probably a fairly cost and resource efficient way of encouraging people to recycle more, which I assume is the actual point of the communication.

(I'm on holiday next week. I'll have a hunt for my sense of humour while I'm gone ;) )

If they want to save money, print on 300gsm paper, still looks good quality, is easy to recycle and cheap on resources too, printing glossy they would need to goto a print company or have an inhouse press themselves...
 
If they want to save money, print on 300gsm paper, still looks good quality, is easy to recycle and cheap on resources too, printing glossy they would need to goto a print company or have an inhouse press themselves...

I think we’re missing the point here…..Birmingham, UK is dull and grey…..therefore much cheaper/eco-friendly to print (hell, you could print it in black and white and no-one would notice), by printing Birmingham, Alabama, they have wasted precious colour ink.
 
That's hilarious!! :ROFLMAO:
 
encouraging people to recycle more, which I assume is the actual point of the communication.

i would be encouraged to recycle more if you put more junk through my door as well..

I wonder if after the leaflet campaign there marketting department reported an increase in paper based recyling by around 780,000 sheets proving the leaflet was indeed effective.
 
I think we’re missing the point here…..Birmingham, UK is dull and grey…..therefore much cheaper/eco-friendly to print (hell, you could print it in black and white and no-one would notice), by printing Birmingham, Alabama, they have wasted precious colour ink.


Very true HAHA, I wonder if they mixed there own colours or purchased the colours ready made...hmm...I cant imagine they would have gone to the expense of litho printing them with the cost of the plates and such like, but in such large bulk digi print would have been even more expensive, yet I would bet my hat they overlooked that and Digi printed it
 

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