I'm glad it's ok.
Remark: Substitute is case sensitive, which means that the formula will not count "Car" or "CAR".
If you do not want the formula to be case sensitive, convert the value to lower case before the substitution. ex., in B1:
=SUMPRODUCT(LEN(A1:A3)-LEN(SUBSTITUTE(LOWER(A1:A3),"car","")))/LEN("car")
<table border="1" cellpadding="1" style="background:#FFF; border-collapse:collapse;border-width:2px;border-color:#CCCCCC;font-family:Arial,Arial; font-size:10pt" ><tr><th style="border-width:1px;border-color:#888888;background:#9CF " > </th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" >A</th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" width=30 >B</th><th style="border-width:1px;border-color:#888888;background:#9CF; text-align:center" width=30 >C</th></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>1</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">John drives a Car</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; ">5</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>2</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">Daves car is a very nice car</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>3</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:left;border-width: 1px;border-color:#888888; ">Doms CAR is an orange car</td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;background:#9CF; text-align:center; " ><b>4</b></td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td><td style="border-width:1px;border-color:#000000; padding-left:0.5em; padding-top:0.4em; padding-right:0.5em; padding-bottom:0.25em;text-align:right;border-width: 1px;border-color:#888888; "> </td></tr><tr><td colspan=4 style="background:#9CF; padding-left:1em" > [Book1]Sheet1</td></tr></table>