Try this...
Sheet1
<TABLE style="PADDING-RIGHT: 2pt; PADDING-LEFT: 2pt; FONT-SIZE: 10pt; FONT-FAMILY: Verdana,Arial; BACKGROUND-COLOR: #ffffff" cellSpacing=0 cellPadding=0 border=0><COLGROUP><COL style="FONT-WEIGHT: bold; WIDTH: 30px"><COL style="WIDTH: 72px"><COL style="WIDTH: 77px"><COL style="WIDTH: 72px"></COLGROUP><TBODY><TR style="FONT-WEIGHT: bold; FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center"><TD> </TD><TD>A</TD><TD>B</TD><TD>C</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">1</TD><TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid">Sam</TD><TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Joe Bloggs</TD><TD style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid; TEXT-ALIGN: right">4</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">2</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Frank</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">3</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Lisa</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">4</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Joe</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">5</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Pat</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD></TR><TR style="HEIGHT: 17px"><TD style="FONT-SIZE: 8pt; BACKGROUND-COLOR: #cacaca; TEXT-ALIGN: center">6</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT: #000000 1px solid; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">Erin</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD><TD style="BORDER-TOP-WIDTH: 1px; BORDER-RIGHT: #000000 1px solid; BORDER-LEFT-WIDTH: 1px; BORDER-LEFT-COLOR: #000000; COLOR: #ffffff; BORDER-TOP-COLOR: #000000; BORDER-BOTTOM: #000000 1px solid">_</TD></TR></TBODY></TABLE>
This formula entered in C1:
=LOOKUP(1E100,SEARCH(A1:A6,B1),ROW(A1:A6))
Note that if B1 contain more than 1 keyword the formula will match the keyword that is found nearest the bottom of the keyword list.