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"A MUST HAVE for better marketing decisions!"
-Norma J. Rist,
author Small Busines Savvy

Excel for Marketing Managers

"Packed with practical steps and real life Excel tips"

This book covers real-life marketing opportunities that can be managed with Excel. In the process of learning the solutions and the opportunities, you will become confident with the many capabilities of Excel and be able to use Excel to manage your marketing plan.

"Help your marketing career soar!"

Clean-up, organize, and prioritize your marketing information like a pro. Learn Excel and present your research with a competitive edge and professional appearance.

"Covers the basics and more in-depth tasks"

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

The book covers marketing topics such as:

Competitive Analysis
Research
Lead Tracking
Trade Shows
Forecasting
Pricing
Sales Reports
New Markets
Growth Rates
Segmentation
Targeting
Positioning
Charting
Metrics
Goal Seek
Customer Satisfaction

"Learn from a Marketing Maven and MrExcel"

About the authors:

Ivana Taylor is the president of Third Force Marketing, a consulting firm that specializes in making her clients the obvious choice for their customers. Ivana is also a marketing instructor at Cleveland State University and Akron University.
Bill Jelen is MrExcel, the principal of MrExcel.com and - co-author of nine books about Microsoft Excel.

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Table of Contents

How to Use Excel to Become a Marketing Genius

Excel-lent Beginnings

Customizing Excel

Time-saving Tricks

Formulas 101

I'm the Marketing Manager - Now What?

Compiling Your Survey Data

Strategy Development

Disciplining Data

Competitive Analysis: Moving from Data to Information

Building Your Case: Presenting and Reporting Your Data

The Marketing Mix: Build an Irresistible Offering

Trade Shows: Make the Most of them

Measurement: key to Market Management

Not Really the End

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Product Details
Paperback: 171 Pages ; Dimensions (in inches): 8.5" x 11" x 18mm
Publisher: Holy Macro! Books; ISBN 1932802134 (April 2, 2006)
Price: $24.95

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E-book
This book is available as a downloadable e-book.
Publisher: Holy Macro!
Price: $19.95

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