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  "A MUST HAVE for better marketing decisions!"
-Norma J. Rist,
author Small Busines Savvy

Excel for Marketing Managers

"Packed with practical steps and real life Excel tips"

This book covers real-life marketing opportunities that can be managed with Excel. In the process of learning the solutions and the opportunities, you will become confident with the many capabilities of Excel and be able to use Excel to manage your marketing plan.

"Help your marketing career soar!"

Clean-up, organize, and prioritize your marketing information like a pro. Learn Excel and present your research with a competitive edge and professional appearance.

"Covers the basics and more in-depth tasks"

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

The book covers marketing topics such as:
  • Competitive Analysis
  • Research
  • Lead Tracking
  • Trade Shows
  • Forecasting
  • Pricing
  • Sales Reports
  • New Markets
  • Growth Rates
  • Segmentation
  • Targeting
  • Positioning
  • Charting
  • Metrics
  • Goal Seek
  • Customer Satisfaction

"Learn from a Marketing Maven and MrExcel"

About the authors:
  • Ivana Taylor is the president of Third Force Marketing, a consulting firm that specializes in making her clients the obvious choice for their customers. Ivana is also a marketing instructor at Cleveland State University and Akron University.
  • Bill Jelen is MrExcel, the principal of and - co-author of nine books about Microsoft Excel.

Click here to order the book!

Table of Contents

  • How to Use Excel to Become a Marketing Genius
  • Excel-lent Beginnings
  • Customizing Excel
  • Time-saving Tricks
  • Formulas 101
  • I'm the Marketing Manager - Now What?
  • Compiling Your Survey Data
  • Strategy Development
  • Disciplining Data
  • Competitive Analysis: Moving from Data to Information
  • Building Your Case: Presenting and Reporting Your Data
  • The Marketing Mix: Build an Irresistible Offering
  • Trade Shows: Make the Most of them
  • Measurement: key to Market Management
  • Not Really the End

    Click here to order the book!

    Product Details
    Paperback: 171 Pages ; Dimensions (in inches): 8.5" x 11" x 18mm
    Publisher: Holy Macro! Books; ISBN 1932802134 (April 2, 2006)
    Price: $24.95

    Click here to order the book!

    This book is available as a downloadable e-book.
    Publisher: Holy Macro!
    Price: $19.95

    Click here to order the e-book!


  • Excel is a registered trademark of the Microsoft® Corporation.
    MrExcel is a registered trademark of Tickling Keys, Inc.

    All contents Copyright 1998-2008 by MrExcel Consulting.